Our Relationship with the BTO

Britains leading wild bird research organisation

Since 1933, the British Trust for Ornithology (BTO) has become one of the world’s leading authorities on wild birds. Through in depth, rigorous scientific research, the BTO continues to bring about a wider understanding and appreciation of bird species and their conservation. Within their vital work, the BTO has long acknowledged the importance of gardens as a habitat for wild birds, making their relationship with Gardman particularly appropriate.

A long, mutually beneficial relationship

Since 1995, sales of BTO endorsed Gardman products have raised over £1m towards scientific research into wild bird conservation. This year, we are relaunching our BTO range with a new look designed to attract even more consumers and sales to help raise the next £1million donation. As well as our great new look:-

• All BTO feed blends now include Nutrivian™, a nutritional supplement that provides birds with a well balanced diet and helps feed stay fresher for longer
• New feeders feature the unique FeedSafe antibacterial coating which improves hygiene and helps prevent the spread of disease
• New high quality stand up resealable pouches make filling feeders easier and helps feed to stay fresher for longer

The relaunch is being supported by interactive merchandising display with an informative touchscreen to better engage consumers in the BTO’s work and the products available.

£1m raised for scientific research! 

To learn more about the BTO and our relationship with them, please visit our Wild Bird Care site.