Launch of New Signature Ranges

Glee will witness the launch of Gardman’s new Signature ranges in three distinctive designs enabling consumers to choose from a set of at least nine products in each style.

“We had such a great reaction to products in our new Versailles and Nature designs last year, we decided to further develop these designs across a wider number of products to create a total themed range,” says marketing director Jane Lawler.  “The co-ordinated look across a range of products encourages consumers into link purchases rather than buying a single item – good news for our retail customers. To ensure that consumers don’t miss these stunning ranges in store, we’ve worked even harder on merchandising. Based on our standard Atlas display, the stands for the Signature ranges allow inspirational display of every item and highlight how to locate each in the garden for maximum impact.

The three Signature ranges are Versailles, Loire and Nature.  Versailles is traditionally styled for a more formal garden, Loire has a beautiful stressed whitewash finish on elegant scrolled metalwork and Nature features a decorative bird and leaf design in a rustic finish.

Versailles is a 10-product collection featuring arch, obelisk, trellis, twin wall basket, triple pot planter, triple pot wall planter, 2-tier pot planter, wall basket, hanging basket and bracket.

Loire is a 9-product collection comprising arch, obelisk, trellis, triple pot planter, triple pot wall planter, 2-tier pot planter, trough, hanging basket and bracket.

Nature is a 9-product collection including arch, obelisk, trellis, triple pot planter, triple pot wall planter, trough, hanging basket and bracket.

Retail prices range from £7.99 for a bracket to £79.99 for an arch and all products will be available from January 2012.

Please watch the video below to see the Gardman stand at Glee 2011: